An introduction to ice creamBen Van Leeuwen earned money in college by driving a Good Humor ice cream truck. From left: Ben Van Leeuwen, Pete Van Leeuwen and Laura O'Neill. Van Leeuwen Ice CreamDespite their best efforts, they were only able to raise a total of $60,000 from 15 friends and family members. Van Leeuwen Ice CreamVan Leeuwen Ice Cream was a hit from day one. Van Leeuwen Ice Cream CEO and co-founder Ben Van Leeuwen at a Williamsburg, Brooklyn scoop shop.

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